Intermittent On...Off...On... motion capability.

Select between Auto and Manual Mode. Auto mode will cause the trays to rotate automatically - approximately 4 seconds on and 4 seconds off. The automatic motion is very effective at catching the attention of a shopper. The natural instinct is to wait to see what will come into view next.

For the viewer, the curiosity about what is in the next tray, and the desire to find the best or pick a favorite are very difficult to dismiss. Reliably a showcase running in the automatic mode will generate more sales than one in manual mode.

When rotating the customer can Pause or Reverse the motion when viewing. When the manual setting is selected the customer must push the switch for the trays to rotate forward or in reverse.